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The Secret to Conor Mc Gregor’s Popularity

It's a question which fills  UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his multi-million dollar fight with Floyd Mayweather, we're going to look at what endears him...

VR Marketing is the Future… Embrace it!

Close your eyes and strap on your headset, Virtual Reality(VR) is here. We're now edging towards a future where most of our interaction will be carried out behind the comfort of a VR headset. While exciting and revolutionary many businesses and particularly marketing...

Your Summer Marketing Plan Essentials

With the sun kissing our necks, we can feel Summer is just around the corner again. Summer is one of the most profitable periods of the year for doing business. An upsurge in temperature leads to an increase in consumer satisfaction levels culminating in more liberal...

The Barricades Slowing Lidl and Aldi’s Growth and Retail Advance

In 2007, the recession conquered Irish and UK shores, sending many consumers scrambling for cover, hoarding the little they had left. Jobs were lost, wages cut and basic necessities like the price of food were inflating. In retail, they unsuccessfully sought solace, from the economic war being waged on their pocket, in their allies like Tesco. But prices were not budging leading customers to welcome German invasion from budget supermarkets Lidl and Aldi.

How To Drive Sales Using Visual Marketing

Welcome to the visual marketing age. Visual marketing is key to developing an effective marketing strategy generating more leads, better brand visibility and an ultimate surge in sales. Consumers love it and it’s time marketers embrace visuals harnessing the depth of their power creating truely immersive customer experience…

Nice Guys Finish First – The Allure of Socially Responsible Corporations

The biggest trend in marketing today isn’t technology based but rather people based. Corporate Social Responsibility (C.S.R) is no longer just an idle pipe dream for customers but a heavy expectation put on companies shoulders. Being a good and moral company is the surest route to success leading to happier employees, happier customers, and a healthier bank balance…