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The Secret to Conor Mc Gregor’s Popularity

The Secret to Conor Mc Gregor’s Popularity

It's a question which fills  UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his multi-million dollar fight with Floyd Mayweather, we're going to look at what endears him...

VR Marketing is the Future… Embrace it!

VR Marketing is the Future… Embrace it!

Close your eyes and strap on your headset, Virtual Reality(VR) is here. We're now edging towards a future where most of our interaction will be carried out behind the comfort of a VR headset. While exciting and revolutionary many businesses and particularly marketing...

How to Start Marketing Your Business on Facebook

How to Start Marketing Your Business on Facebook

It amazes me some organisations still exist in the shadows of the online world without a website or even a facebook presence. A website I can forgive, they can be expensive, our web design packages begin at €500 which isn’t small change for any SME. That’s probably the month’s electricity bill. However, you must know […]

Your Summer Marketing Plan Essentials

Your Summer Marketing Plan Essentials

With the sun kissing our necks, we can feel Summer is just around the corner again. Summer is one of the most profitable periods of the year for doing business. An upsurge in temperature leads to an increase in consumer satisfaction levels culminating in more liberal...

The Dark Side of Marketing: Hitler’s PR Machine

The Dark Side of Marketing: Hitler’s PR Machine

Marketing gets a bad rep sometimes. Many view the advertising industry as exploitative, manipulative, and dangerous. When I explain to people my role in marketing and advertising, they often winch saying "Aww, you're just getting people to buy what they don't need"....