by Kevin O Leary | Dec 19, 2022 | Digital Marketing
2018 was another exciting year to be a digital marketer bringing more change, innovation, and radically new ways of doing business and connecting with potential customers and building relationships with “past converters”. I’ve compiled a Slide-share...
by Kevin O Leary | Nov 21, 2022 | Advertising
“Let’s just go with the crowd”. Such utterances are usually quite harmless and the by-product of deliberate lazy thinking. But many do not realize the unconscious affects crowds have on us day to day. We share memes like “You are the sum of the...
by Kevin O Leary | Sep 22, 2022 | Digital Marketing
Public Relations is one of the vaguest and most misunderstood elements of the marketing and advertising industry. Silently, however, PR is one of the most powerful shapers of wide-scale public opinion. Most day to day decisions from the products we buy to the movies...
by Kevin O Leary | Jun 18, 2022 | Digital Marketing
Metathesiophobia is a term many will be unfamiliar with. It is a phobia… but not just any phobia. We use the label of Metathesiophobia to describe a person with a chronic fear of change. As the business world accelerates at such a rapid pace displacing more and...
by Kevin O Leary | Mar 17, 2022 | Marketing Strategy
In our last two blogs, we’ve looked at what nudge psychology and nudge marketing is and how its applied by companies and corporations. This blog looks further into this and details ways businesses and entrepreneurs can use these psychological marketing tactics...
