by Kevin O Leary | Mar 2, 2022 | Advertising
Psychological nudges guide and shape our behaviour unconsciously every day. We conduct most of our actions on autopilot oblivious to exposures of visual and psychological stimuli. In marketing, we use psychological nudges to stimulate consumer demand for products as...
by Kevin O Leary | Feb 17, 2022 | Marketing Strategy
Marketing and psychology go hand in hand. Both require a strong understanding of people. Many corporations and political parties are highly aware of this. They employ psychologists to compliment their marketing team specializing in nudging people to take desired...
by Kevin O Leary | Feb 5, 2022 | Social Media Marketing
Social media is hard to ignore these days. From a marketing perspective its a goldmine. A direct route to the minds of customers with your brand message. But from a human perspective, social media is beginning to be the source of as many problems that it is solving....
by Kevin O Leary | Jan 15, 2023 | Digital Marketing
Content marketing is more than just about creating content. It’s about creating content that is of value to our target market. content which might create a relationship or eventually lead them to become customers or brand advocates. As online marketers, our...
by Kevin O Leary | Dec 29, 2022 | Digital Marketing
Digital marketing is a rapidly changing arena. Staying up to date is difficult for all companies no matter their size. In 2018 digital marketing trends will shift towards increasing use of Marketing Automation and efforts to improve customer experiences. Grabbing...
