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An insight into our quirky way of thinkingDigital Marketing Stats 2018
2018 was another exciting year to be a digital marketer bringing more change, innovation, and radically new ways of doing business and connecting with potential customers and building relationships with "past converters". I've compiled a Slide-share presentation which...
Why People Follow The Crowd [Crowd Psychology Part 1]
"Let's just go with the crowd". Such utterances are usually quite harmless and the by-product of deliberate lazy thinking. But many do not realize the unconscious affects crowds have on us day to day. We share memes like "You are the sum of the 5 people you hang...
The Quiet Role Public Relations Plays in Shaping Consumer’s Opinion
Public Relations is one of the vaguest and most misunderstood elements of the marketing and advertising industry. Silently, however, PR is one of the most powerful shapers of wide-scale public opinion. Most day to day decisions from the products we buy to the movies...
Why You Should Implement Chatbots In Your Marketing Strategy
This generation is embodied in the technology revolution. This acceleration occurred since the mid-19th century spiraling due to the indisputable laws of mathematics (Sheldarke 2013). Now ever present in an era of change, you properly have heard the notion that Bots...
AI - What’s Coming And How It Will Impact Your Future
Metathesiophobia is a term many will be unfamiliar with. It is a phobia... but not just any phobia. We use the label of Metathesiophobia to describe a person with a chronic fear of change. As the business world accelerates at such a rapid pace displacing more and...
How The Four P’s of Marketing Are Applied In The Education System
In this article, I want to explore how organizations can successfully position their market offering. In order to fully understand the concept, we will start with a definition of what marketing really is. Marketing can be summarised as putting the right product, in...
6 Psychological Marketing Tactics To Attract New Customers
In our last two blogs, we've looked at what nudge psychology and nudge marketing is and how its applied by companies and corporations. This blog looks further into this and details ways businesses and entrepreneurs can use these psychological marketing tactics to...
5 Ways Nudge Psychology is Used By Governments & Large Corporations
Psychological nudges guide and shape our behaviour unconsciously every day. We conduct most of our actions on autopilot oblivious to exposures of visual and psychological stimuli. In marketing, we use psychological nudges to stimulate consumer demand for products as...
An Introduction to Nudge Marketing
Marketing and psychology go hand in hand. Both require a strong understanding of people. Many corporations and political parties are highly aware of this. They employ psychologists to compliment their marketing team specializing in nudging people to take desired...
Social Mania - The New Cocaine For The Brain
Social media is hard to ignore these days. From a marketing perspective its a goldmine. A direct route to the minds of customers with your brand message. But from a human perspective, social media is beginning to be the source of as many problems that it is solving....
Creating Content Your Audience Wants To Share
Content marketing is more than just about creating content. It's about creating content that is of value to our target market. content which might create a relationship or eventually lead them to become customers or brand advocates. As online marketers, our whole way...
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How the Digital Marketing Industry Will Look in 2018 [Infographic]
Digital marketing is a rapidly changing arena. Staying up to date is difficult for all companies no matter their size. In 2018 digital marketing trends will shift towards increasing use of Marketing Automation and efforts to improve customer experiences. Grabbing...
My 5 Favourite Christmas Ads This Year
1. Amazon I like this ad mainly because its radically different from the usual stereotypical Christmas ads every year. Boy meets girl at Christmas and falls in love. Aldi gets Kevin carrot character to return for another year. And so many Santas and Santa...
Integrating Your Online and Offline Marketing Strategies
In today's business climate, its easier than ever to reach new customers. So many mediums exist. Yet in the current, highly competitive business environment turning prospects into customers can be difficult without a proper marketing strategy. Its no longer just as...
The Rise of Clickbait & Its Impact On Online Marketing
"This little secret will make you rich". "Use this trick to triple your email open rate". Clickbait is not a new phenomenon in online marketing circles. Its been around since the inception of the internet. Ever since Donald Trump's successful presidential campaign,...
The Successful Marketing & Branding Strategies behind Nike’s Evolution
They're cool, fit, and unrelenting winners in the face of all adversary. With style and swagger, they face down failure on a daily basis and say not today. They call themselves Nike, but they're not just a brand. They're also you and me, and everyone who straps on...
The Importance of Great Storytelling in Marketing
Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It's mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide down...
Is Technology Making Us “Stupider”?
The human race has come along way from the simplistic ways of the neanderthal man(and woman) to the innovative people we find ourselves today. Resultantly, its fair to say we live much safer and prosperous lives than our ancestors. While often unrecognised, we have...
Has Online Advertising Become Too Disruptive?
We're spending more and more time online. And it's becoming increasingly difficult to escape advertising's grip on our consciousness. Youtube, Facebook, Google, our favourite websites and newspapers, everywhere we leave a digital footprint we see ads stalking us....
Why Every Entrepreneur(And Person) Should Read
Ever since I was a kid, I've always enjoyed reading. I was never a full blown bookworm but I read sporadically throughout my childhood covering topics of interest such as sports biographies and non-fiction. Emerging into early adulthood culminated in casting away this...
Is College Just A Waste Of Time?
Should I Go To College? This is a question which rankles with many students today. When you finish school it seems the standard. You go to college, get your degree and then get a job in that discipline. Simple, really. However, life rarely goes to plan. And in an age...