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An insight into our quirky way of thinkingLidl’s Entrance Into The US Market - The Story So Far
Entering any new market is a risk. Just because business is good in 1 country this doesn't mean success automatically translates into another. This is especially relevant in retail. This makes Lidl's recent expansion into the US market both a brave and ambitious move...
How To Increase Revenue During The Last Few Months Of 2017
It’s that time of year again, when the little ones finally return to school. The days begin to get shorter and the realization dawns that summer is officially over. Increasingly, money consciouniousness becomes an issue as parents refrain from impulse spending as...
The Intrinsic Motivations Directing Consumer Behaviour
It's no secret that marketing is rooted in psychology. A failure to know, understand and place yourself in the shoes of your customers prevents you from acquiring new ones. It also constricts the development of relationships with your current customers. Certain...
Using Hashtags In Your Marketing Strategy To Increase Brand Exposure
We can no longer ignore it. We're now living in the digital age! And its impossible not to notice one little symbol which has become a firm part of our online vocabulary. I'm talking about the hashtag symbol (#). At its most simple, a hashtag is a word or phrase...
10 Books Every Start-Up Entrepreneur Must Read
Starting a business sounds great in theory. You'll be your own boss, work flexible hours and reap the financial and spiritual rewards of living life on your own terms. This is not the reality of entrepreneurship. The cold truth is you're signing up for a 70-hour week...
The Hidden Truth - Public Relations (PR) is Marketing Propaganda
Propaganda is always an incendiary subject. And rightly so! But pepper in the words Marketing, Public Relations (PR) and Advertising and suddenly you've a cocktail to inflame even the most rational consumer. Both involve a deep understanding of the public psyche and...
Instagram Marketing - What You Need to Know
Instagram has become a critical social media marketing tool for businesses. According to eMarketer, 48% of brands in 2016 had an Instagram profile which is expected to jump up to 70% by the end of 2017. This is fascinating considering Instagram will leapfrog Twitter...
5 Ways The Hacking Scandal Will Affect Email Marketing Campaigns
Email Marketing can be one of the most effective mediums for digital marketers. Despite a relatively low open rate, email marketing is a very attractive way to promote your business or product. A low cost and unlimited reach entices both SME's and Digital Marketing...
Understanding Millennial’s Personality, Lifestyle, and Consumption Behaviour [Infographic]
Recently I've been conducting marketing research on the Millennial generation and young people in general. As a recently turned 26-year-old, researchers label me a Millennial. However, I cannot assume everyone is just like me. This is the importance of marketing...
Event Marketing Ideas To Differentiate Your Business
You arrive at the exhibition. With the excitement of a kid at Christmas, you set up your company's stall. Everything is going to plan. But then you look around at all the competing exhibitors brimming with excitable customers. Suddenly you're not smiling anymore. When...
The Secret to Conor Mc Gregor’s Popularity
It's a question which fills UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his multi-million dollar fight with Floyd Mayweather, we're going to look at what endears him...
VR Marketing is the Future… Embrace it!
Close your eyes and strap on your headset, Virtual Reality(VR) is here. We're now edging towards a future where most of our interaction will be carried out behind the comfort of a VR headset. While exciting and revolutionary many businesses and particularly marketing...
Being Human - Jeremy Corbyn Shows Brands How to Win Public Opinion
Jeremy Corbyn is the name on everyone's lips as the British General election approaches. Attracting as many haters as followers, Jeremy is strongly evoking people's passionate side. Speculators predict that he's set to perform the upset of a century and become...
Patiently Impatient: Is Being Ambitious a Bad Thing?
Ambition stirs up negative impressions sometimes. Instantaneously we envision a cut throat young executive with a hanker for abusing and screwing as many people as possible to climb the corporate ladder. Ambition lies inside us all whether dormant or overly active....
Using Facebook to Connect with your Target Market
Last week, we spoke about getting your business started on Facebook. This week I'd like to delve deeper into this issue and document ways to make Facebook work for your business in order to connect with your target market. In this blog, we'll introduce you to Facebook...
How to Start Marketing Your Business on Facebook
It amazes me some organisations still exist in the shadows of the online world without a website or even a facebook presence. A website I can forgive, they can be expensive, our web design packages begin at €500 which isn’t small change for any SME. That’s probably the month’s electricity bill. However, you must know […]
Your Summer Marketing Plan Essentials
With the sun kissing our necks, we can feel Summer is just around the corner again. Summer is one of the most profitable periods of the year for doing business. An upsurge in temperature leads to an increase in consumer satisfaction levels culminating in more liberal...
The Dark Side of Marketing: Hitler’s PR Machine
Marketing gets a bad rep sometimes. Many view the advertising industry as exploitative, manipulative, and dangerous. When I explain to people my role in marketing and advertising, they often winch saying "Aww, you're just getting people to buy what they don't need"....
Under the Rebranding Knife - A Ford & Eir Case Study
Rebranding can be a tricky issue for any business. It takes years building and marketing a brand which makes letting go incredibly difficult. But the challenge to all brands lies in staying current, trendy, and forward orienting in the eyes of the consumer. Failure to...
5 Clues for Eggcellent Easter Advertising Campaigns
Attempting to continually construct new ideas and themes for easter advertising campaigns can be both challenging and mentally exhausting. But like kids, customers have a penchant for novelty and a delicate attention span in need of igniting to gain brand attention....
Marketing Ideas To get Your Business Hopping This Easter
Easter is just around the corner meaning it's time to start discussing promotion and advertising again. How does your business plan to increase revenue during this year? Easter is the first holiday after Christmas where consumers lavishly loosen the purse strings once...