by Kevin O Leary | Nov 21, 2022 | Advertising
“Let’s just go with the crowd”. Such utterances are usually quite harmless and the by-product of deliberate lazy thinking. But many do not realize the unconscious affects crowds have on us day to day. We share memes like “You are the sum of the...
by Kevin O Leary | Mar 2, 2022 | Advertising
Psychological nudges guide and shape our behaviour unconsciously every day. We conduct most of our actions on autopilot oblivious to exposures of visual and psychological stimuli. In marketing, we use psychological nudges to stimulate consumer demand for products as...
by Kevin O Leary | Dec 25, 2022 | Advertising
1. Amazon I like this ad mainly because its radically different from the usual stereotypical Christmas ads every year. Boy meets girl at Christmas and falls in love. Aldi gets Kevin carrot character to return for another year. And so many Santas and Santa...
by Kevin O Leary | May 10, 2022 | Advertising
With the sun kissing our necks, we can feel Summer is just around the corner again. Summer is one of the most profitable periods of the year for doing business. An upsurge in temperature leads to an increase in consumer satisfaction levels culminating in more liberal...
by Kevin O Leary | May 2, 2022 | Advertising
Marketing gets a bad rep sometimes. Many view the advertising industry as exploitative, manipulative, and dangerous. When I explain to people my role in marketing and advertising, they often winch saying “Aww, you’re just getting people to buy what they...
by Kevin O Leary | Apr 11, 2022 | Advertising
Attempting to continually construct new ideas and themes for easter advertising campaigns can be both challenging and mentally exhausting. But like kids, customers have a penchant for novelty and a delicate attention span in need of igniting to gain brand attention....
