by Kevin O Leary | Nov 16, 2022 | Branding
They’re cool, fit, and unrelenting winners in the face of all adversary. With style and swagger, they face down failure on a daily basis and say not today. They call themselves Nike, but they’re not just a brand. They’re also you and me, and everyone...
by Kevin O Leary | Nov 6, 2022 | Branding
Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It’s mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide...
by Kevin O Leary | Jun 21, 2022 | Branding
It’s a question which fills UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his multi-million dollar fight with Floyd Mayweather, we’re going to look at what...
by Kevin O Leary | Jun 3, 2022 | Branding
Jeremy Corbyn is the name on everyone’s lips as the British General election approaches. Attracting as many haters as followers, Jeremy is strongly evoking people’s passionate side. Speculators predict that he’s set to perform the upset of a century...
by Kevin O Leary | Apr 18, 2022 | Branding
Rebranding can be a tricky issue for any business. It takes years building and marketing a brand which makes letting go incredibly difficult. But the challenge to all brands lies in staying current, trendy, and forward orienting in the eyes of the consumer. Failure to...
by Kevin O Leary | Feb 3, 2022 | Branding, Marketing Strategy
The biggest trend in marketing today isn’t technology based but rather people based. Corporate Social Responsibility (CSR) is no longer just an idle pipe dream for customers but a heavy weight of expectation put on companies shoulders. Being a good and moral company...
