by Jessica Eveleigh | Jun 13, 2022 | Marketing Strategy
In this article, I want to explore how organizations can successfully position their market offering. In order to fully understand the concept, we will start with a definition of what marketing really is. Marketing can be summarised as putting the right product, in...
by Kevin O Leary | Mar 17, 2022 | Marketing Strategy
In our last two blogs, we’ve looked at what nudge psychology and nudge marketing is and how its applied by companies and corporations. This blog looks further into this and details ways businesses and entrepreneurs can use these psychological marketing tactics...
by Kevin O Leary | Feb 17, 2022 | Marketing Strategy
Marketing and psychology go hand in hand. Both require a strong understanding of people. Many corporations and political parties are highly aware of this. They employ psychologists to compliment their marketing team specializing in nudging people to take desired...
by Kevin O Leary | Dec 12, 2022 | Marketing Strategy
In today’s business climate, its easier than ever to reach new customers. So many mediums exist. Yet in the current, highly competitive business environment turning prospects into customers can be difficult without a proper marketing strategy. Its no longer just...
by Jessica Eveleigh | Sep 1, 2022 | Marketing Strategy
It’s that time of year again, when the little ones finally return to school. The days begin to get shorter and the realization dawns that summer is officially over. Increasingly, money consciouniousness becomes an issue as parents refrain from impulse spending as...
by Kevin O Leary | Aug 20, 2022 | Marketing Strategy
It’s no secret that marketing is rooted in psychology. A failure to know, understand and place yourself in the shoes of your customers prevents you from acquiring new ones. It also constricts the development of relationships with your current customers. Certain...
