by Kevin O Leary | Sep 11, 2022 | Retail Marketing
Entering any new market is a risk. Just because business is good in 1 country this doesn’t mean success automatically translates into another. This is especially relevant in retail. This makes Lidl’s recent expansion into the US market both a brave and...
by Jessica Eveleigh | Apr 3, 2022 | Retail Marketing
Easter is just around the corner meaning it’s time to start discussing promotion and advertising again. How does your business plan to increase revenue during this year? Easter is the first holiday after Christmas where consumers lavishly loosen the purse...
by Kevin O Leary | Mar 5, 2022 | Retail Marketing
Every day, our unconscious mind dictates our action. As customers, we make unconscious purchase decisions guided by emotion, intuition and gut feeling. In marketing, these purchase decisions and choices can be influenced in order to control the sacred first...
by Kevin O Leary | Feb 17, 2022 | Retail Marketing
In 2007, the recession conquered Irish and UK shores, sending consumers scrambling for cover, hoarding the little they had left. Jobs were lost, wages cut and basic necessities like food were becoming more expensive. In retail, consumers unsuccessfully sought solace...
by Kevin O Leary | Dec 8, 2022 | Branding, Marketing Strategy, Retail Marketing
It’s never been easier to set up a business today. Any yet it’s never been harder to differentiate your business in a marketplace, squeezed tighter than a shopping bag on black Friday. With the wave of the digital revolution, came floods of new companies...
by Kevin O Leary | Nov 25, 2022 | Retail Marketing, Visual Marketing
Retail can be unforgiving when you fail to keep up with changing consumer trends. Few have felt this pinch, as much than Kelloggs, who have suffered their seventh successive sales slump in the third quarter of 2016. The emergence of healthy eating behaviors was just...
