by Kevin O Leary | Oct 28, 2022 | Branding, Retail Marketing
It could be said that this article is a little late coming. I am perhaps arriving at a party knife in hand, looking for my slice, only to find the cake has not only been cut, but already eaten. But I am determined to have my slice anyway. My cut won’t however be aimed...
by Kevin O Leary | Oct 23, 2022 | Marketing Strategy, Retail Marketing
“The consumer isn’t a moron, she is your wife” – David Ogilvy Think of the best relationships for a minute. How often do the partners effuse about how lucky they are to have each other? A mind-set of gratitude and empathy is the foundation stone for any good...
by Kevin O Leary | Oct 7, 2022 | Digital Marketing, Retail Marketing
Big data is a big deal in marketing right now. It’s more than just a trendy marketing buzzword. For some marketers it’s their way of life! We can generalise data as a collection of information about consumer behaviour stored in a database. It plays an important role...
by Kevin O Leary | Oct 1, 2022 | Branding, Marketing Strategy, Retail Marketing
Halloween is approaching and many Irish supermarkets will have been spooked by the latest news. It was announced this week that Dunnes Stores has surprisingly emerged from the retail cauldron joint second in the supermarket sector. They are now sitting pretty at 21.6%...
by Kevin O Leary | Sep 25, 2022 | Retail Marketing, Visual Marketing
It’s a conundrum most retail manufacturers will be familiar with. Most of the budget has already been spent creating and testing the product, getting it ready for the market. “Surely it’s OK to skimp on investing in product packaging isn’t it? Let’s just find a...
by Kevin O Leary | Sep 18, 2022 | Advertising, Retail Marketing
As someone who has worked in retail, I like to keep abreast of marketing strategies employed by brands in that sector. I’ve been a distant yet keen admirer of ALDI and LIDL’s growth for some time now. Over the last few months I have been entranced by ALDI’s...
