by Jessica Eveleigh | Aug 15, 2022 | Digital Marketing
This generation is embodied in the technology revolution. This acceleration occurred since the mid-19th century spiraling due to the indisputable laws of mathematics (Sheldarke 2013). Now ever present in an era of change, you properly have heard the notion that Bots...
by Jessica Eveleigh | Jun 13, 2022 | Marketing Strategy
In this article, I want to explore how organizations can successfully position their market offering. In order to fully understand the concept, we will start with a definition of what marketing really is. Marketing can be summarised as putting the right product, in...
by Jessica Eveleigh | Jan 15, 2023 | Digital Marketing
Content marketing is more than just about creating content. It’s about creating content that is of value to our target market. content which might create a relationship or eventually lead them to become customers or brand advocates. As online marketers, our...
by Jessica Eveleigh | Aug 15, 2022 | Social Media Marketing
We can no longer ignore it. We’re now living in the digital age! And its impossible not to notice one little symbol which has become a firm part of our online vocabulary. I’m talking about the hashtag symbol (#). At its most simple, a hashtag is a word or...
by Jessica Eveleigh | Jul 16, 2022 | Social Media Marketing
Instagram has become a critical social media marketing tool for businesses. According to eMarketer, 48% of brands in 2016 had an Instagram profile which is expected to jump up to 70% by the end of 2017. This is fascinating considering Instagram will leapfrog Twitter...
