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The Importance of Great Storytelling in Marketing

Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It's mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide down...

Is Technology Making Us “Stupider”?

The human race has come along way from the simplistic ways of the neanderthal man(and woman) to the innovative people we find ourselves today. Resultantly, its fair to say we live much safer and prosperous lives than our ancestors. While often unrecognised, we have...

Why Every Entrepreneur(And Person) Should Read

Ever since I was a kid, I've always enjoyed reading. I was never a full blown bookworm but I read sporadically throughout my childhood covering topics of interest such as sports biographies and non-fiction. Emerging into early adulthood culminated in casting away this...

Is College Just A Waste Of Time?

Should I Go To College? This is a question which rankles with many students today. When you finish school it seems the standard. You go to college, get your degree and then get a job in that discipline. Simple, really. However, life rarely goes to plan. And in an age...

The Secret to Conor Mc Gregor’s Popularity

It's a question which fills  UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his multi-million dollar fight with Floyd Mayweather, we're going to look at what endears him...

VR Marketing is the Future… Embrace it!

Close your eyes and strap on your headset, Virtual Reality(VR) is here. We're now edging towards a future where most of our interaction will be carried out behind the comfort of a VR headset. While exciting and revolutionary many businesses and particularly marketing...