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An Introduction to Nudge Marketing

Marketing and psychology go hand in hand. Both require a strong understanding of people. Many corporations and political parties are highly aware of this. They employ psychologists to compliment their marketing team specializing in nudging people to take desired...

My 5 Favourite Christmas Ads This Year

1. Amazon   I like this ad mainly because its radically different from the usual stereotypical Christmas ads every year. Boy meets girl at Christmas and falls in love. Aldi gets Kevin carrot character to return for another year. And so many Santas and Santa factories....

The Importance of Great Storytelling in Marketing

Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It's mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide down...

Is Technology Making Us “Stupider”?

The human race has come along way from the simplistic ways of the neanderthal man(and woman) to the innovative people we find ourselves today. Resultantly, its fair to say we live much safer and prosperous lives than our ancestors. While often unrecognised, we have...

Why Every Entrepreneur(And Person) Should Read

Ever since I was a kid, I've always enjoyed reading. I was never a full blown bookworm but I read sporadically throughout my childhood covering topics of interest such as sports biographies and non-fiction. Emerging into early adulthood culminated in casting away this...

Is College Just A Waste Of Time?

Should I Go To College? This is a question which rankles with many students today. When you finish school it seems the standard. You go to college, get your degree and then get a job in that discipline. Simple, really. However, life rarely goes to plan. And in an age...