The Importance of Great Storytelling in Marketing

The Importance of Great Storytelling in Marketing

Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It’s mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide...
The Secret to Conor Mc Gregor’s Popularity

The Secret to Conor Mc Gregor’s Popularity

It’s a question which fills  UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his multi-million dollar fight with Floyd Mayweather, we’re going to look at what...