The Importance of Great Storytelling in Marketing

The Importance of Great Storytelling in Marketing

Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It’s mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide...
Is Technology Making Us “Stupider”?

Is Technology Making Us “Stupider”?

The human race has come along way from the simplistic ways of the neanderthal man(and woman) to the innovative people we find ourselves today. Resultantly, its fair to say we live much safer and prosperous lives than our ancestors. While often unrecognised, we have...
Why Every Entrepreneur(And Person) Should Read

Why Every Entrepreneur(And Person) Should Read

Ever since I was a kid, I’ve always enjoyed reading. I was never a full blown bookworm but I read sporadically throughout my childhood covering topics of interest such as sports biographies and non-fiction. Emerging into early adulthood culminated in casting...