My 5 Favourite Christmas Ads This Year

My 5 Favourite Christmas Ads This Year

1. Amazon   I like this ad mainly because its radically different from the usual stereotypical Christmas ads every year. Boy meets girl at Christmas and falls in love. Aldi gets Kevin carrot character to return for another year. And so many Santas and Santa...
The Importance of Great Storytelling in Marketing

The Importance of Great Storytelling in Marketing

Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It’s mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide...