by Kevin O Leary | Dec 25, 2022 | Advertising
1. Amazon I like this ad mainly because its radically different from the usual stereotypical Christmas ads every year. Boy meets girl at Christmas and falls in love. Aldi gets Kevin carrot character to return for another year. And so many Santas and Santa...
by Kevin O Leary | Dec 12, 2022 | Marketing Strategy
In today’s business climate, its easier than ever to reach new customers. So many mediums exist. Yet in the current, highly competitive business environment turning prospects into customers can be difficult without a proper marketing strategy. Its no longer just...
by Kevin O Leary | Nov 28, 2022 | Digital Marketing
“This little secret will make you rich”. “Use this trick to triple your email open rate”. Clickbait is not a new phenomenon in online marketing circles. Its been around since the inception of the internet. Ever since Donald Trump’s...
by Kevin O Leary | Nov 16, 2022 | Branding
They’re cool, fit, and unrelenting winners in the face of all adversary. With style and swagger, they face down failure on a daily basis and say not today. They call themselves Nike, but they’re not just a brand. They’re also you and me, and everyone...
by Kevin O Leary | Nov 6, 2022 | Branding
Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It’s mid-afternoon on a warm summers day. The suns unforgiving rays perpetually fixate on your face. Your cheeks redden and beads of sweat begin to slide...
